Of course, for athletes to be successful they need get feedback on their current level of performance, and then make marginal improvements in many areas to be in with a chance of winning medals. I first heard about the science of marginal gains on BBC2’s Newsnight in the autumn of 2012 following Team GB’s results at the London Olympics. The science of marginal gains is all about increasing performance by breaking down the process of training and performing to make improvements and win competitions. Very similar to business owners who want to improve their results in the business.
Team GB broke down every aspect of training from goal setting, mental attitude, nutrition, gym training, field training, track training, team training, and performance on the day, relaxation and even sleep. They then asked themselves, “What can we do to improve or change and squeeze a 1% improvement out of the different parts of each process?”
Feedback is business can take many forms. One of the most important areas to get feedback on is your marketing because so much of it doesn't work. Plus marketing can be a big drain on resources in your business – namely time and money.
Those best at marketing understand that up to 90% of their marketing to fail and set up systems to find out which marketing is getting them a return on investment.
Here's what Peter Rose from Cotswood Doors had to say about working with us. “Before we started working with Business Coach Gil Devlin we were in a break-even position and frustrated as the company felt like it was standing still even though we were spending a lot of time and money chasing sales and investing in advertising. We are now making a profit and improved cashflow has enabled us to open a second showroom.”