As well as world-class talent and coaching, a big piece of the pie is the application of the science of marginal gains.
Team GB has been able to excel, because they use marginal gains to break down every aspect of what they must do to win. And win they do!
For an athlete, the day starts with breakfast. Team GB focus on fuelling the athletes properly, because Poor Fuel = Poor Performance.
"Feedback is the Breakfast of Champions" Ken Blanchard
Marginal gains are all about squeezing every little drop, to get an EXTRA 1% in every area of your business. You may not think 1% is worth it. But add them all up, and you’ll soon get 100%.
Imagine that, a 100% improvement. Not in your gym performance, but in your business.
Marginal Gains And Your Marketing
For marginal gains to work you need HONEST feedback. That is the only way you can figure out what works, and what you need to chop.
Athletes have personal bests and medals. Your business has revenue and customers.
I’ve lost count of the number of times businesses have come to me a bit miffed about their marketing. Spending the money, but where are the results?
The marketing pros understand that up to 80% of their marketing will fail. I’m sorry to break that to you, but sadly it’s true. Your job is to measure your marketing so you can identify what is working and what isn't.
The secret weapon you now have up your sleeve, is marginal gains. Look at your marketing that IS working and identify how you can add an extra few percent to it.
Try applying the science of marginal gains to one of these three areas in your marketing:
- Hone who you are targeting – is your marketing being seen by your ideal clients?
- Increase your numbers – can you make more calls, send more letters, add more contacts to your database to name just a few?
- Improve your call to action – can you make it clearer how a potential client should respond to your marketing?
If you’re interested in finding out how to use the science of marginal gains to benefit every area of your business, then get in touch with me on 0208 634 5611 for a free no obligation 15 minute telephone consultation. If you prefer please drop me a line at firstname.lastname@example.org