Ideally lead generation is the last activity you'd want to focus on when aiming to grow your profits because not only can it be expensive, unfortunately a lot of marketing doesn’t actually work.
So if you want to get more customers, have you actually maximized the number of leads you convert into customers? If you’ve spend all that time and money on getting the leads – are you doing everything you can to win them as a customer?
It never ceases to amaze me how much resistance small business owners put up to following up on quotes and staying in touch with people who weren’t ready to buy when you last spoke to them. And yes, it is a fine line between following up and stalking – have you learned how to do it yet?
A few questions to get you thinking:
- Do you measure how many enquires or leads you convert into paying customers? (Can you show me this - on paper or in a system?)
- Do you have a documented process for following up (and following up again) on enquires or leads? (Can you show me?)
- Do you have testimonials to show your potential customers as part of your sales process? (Can you show me?)
Do you see a theme here? Can you show me your documented systems and materials for maximising the number of leads you convert into paying customers? If you can’t, well that’s exciting because most likely this area is a really big opportunity for you to get more customers and grow your profits.
To your success!
We’re running a couple of workshops in North London where you’ll have the opportunity to review over 80 strategies to increase your conversion ratio. Come along for £19 (instead of the usual £95) when you use this link.