In my work with business owners, I’ve found those with absolute clarity on their personal reasons for running and improving their businesses are always the most successful ones.
When defining your "WHY", consider these three types of goals:
- Level One: “away from pain” goals that relate to problems you want to fix. This might include increasing your level of personal and business income so that you can meet all of your financial commitments and reduce your level of day-to-day stress. They might also include learning how to manage and lead your team better so that you can get better results when you delegate to them, ultimately allowing you to reduce the number of hours you work.
- Level Two: “towards pleasure” aspirational goals and dreams. These might include a new family home, a new car, a string of investment properties, exotic holidays and anything else your heart desires.
- Level Three: “bigger than yourself" goals are about giving back to your community and leaving your legacy. This might require generating enough excess profit from your business to support your chosen philanthropic causes. It might also include honing your talents and communicating your unique message to the masses as well as becoming a known leader in your field.
One of my clients, Arasakone Agilan from BAtransfer.com used his "WHY" as a driver to grow his business by 500% in just over two years:
“I have set myself a goal to build a cancer treatment hospital in my home country of Sri Lanka within 10 years and everything I do is focused upon achieving it. It is therefore of huge importance to me for my minicab and airport transfer business to be as successful as it possibly can be because it will be the primary source of funding.” Agilan Arakasone
If you’re interested in a exploring your goals in a complimentary business growth session then get in touch with me on 0208 634 5611 or firstname.lastname@example.org